Our goal is simple: to make great games! We are looking for innovative partners with the same objective. PublishingPlus is a mobile game publishing platform that offers:
PublishingPlus offers a variety of resources from project completion support, to guidance from an established global leader on mobile with a unique expertise in multi-regional free-to-play live operations. Depending on the stage of development, support can include:
Applicants can submit ideas as early as paper documents or as far along as geo-beta. PublishingPlus uses a 5-tier structure to establish expectations for each stage of development. Applicants are welcome to apply at any tier. If accepted, PublishingPlus will fund per tier. For each green-light, developers will continue on to the next tier and receive additional financial support.
If FunPlus rejects a tier milestone submission and is unwilling to proceed with additional support, Developers will have 2 options to reclaim their rights and code for future use. If during the PublishingPlus process, a developer has opted to use any FunPlus proprietary code, this will need to be removed before either option becomes available.
Key terms of PublishingPlus include the following:
Application Process You can submit ideas for your game as early as paper documents or as far along as geobeta. If accepted, Funplus will provide the necessary assistance to reach the next tier based on our 5 tier structure. At every tier, there is a review to determine if FunPlus will provide funding for the next tier of development. Financial Support Funplus will provide financial support for your game on a sliding scale per tier anywhere from 1 month of your costs plus 20% for the first tier up to 6 months of your costs plus 20% percent for the fourth and fifth tiers. Reclaiming Your Game Upon reviewing the submission at the conclusion of any tier, if Funplus chooses not to proceed, you will be able to reclaim publishing rights by simply repaying the total amount of financial support paid to you by Funplus.
Funplus shall provide all live operations, customer support hosting and localization services for your game on selected mobile platforms (iOS, Android, etc.).
You retain ownership of your game and all IP rights in your game. FunPlus will receive an exclusive license to publish your game.
Sequels and Derivatives
Funplus will have the exclusive right and option to publish sequels and derivatives to your game on the same terms as your game published under PublishingPlus.
We will share the revenue 50/50, which will be calculated after all the costs of running the game are deducted.
Updates and Support
You will provide updates to the game and technical support as necessary.
Term and Termination
The term is unlimited, but Funplus may decide not to proceed to the next tier with you. If you decide to not continue to the next tier at a time after Funplus agrees that you may advance, you may terminate subject to paying back all financial support paid to you by Funplus.
A full set of Terms and Conditions for PublishingPlus can be found here:
We are looking for collaborators, but developers are not legally required to take our advice.
Not at this time.
Yes. PublishingPlus can help you find them, too!
Yes. The use of funds is limited to development of the game. You cannot buy a motorcycle.
Each team will differ depending on needs and preference, but our goal as your
partner is to provide the necessary resources and guidance to make the project a success.
No. We do not limit the number of team members on your project.
The initial review process can take up to 14 business days. The developer’s availability will determine scheduling for each additional step.
There are multiple steps before an application is actually approved. These include initial review of the submission by our FunPlus executive team, a personal interview and an evaluation panel.
There are no restrictions for Tier 1 submissions. Does a collage effectively convey your project? A Game Design Document? A Modern Dance? Perfect. We encourage the applicant to submit their concept through any format that best exemplifies the following information:
The more materials provided, the better the chance of approval.
To successfully reach Tier 2, developers will need to provide any documents that cover the mechanics, tech, design, art, core loop, meta-game, multiplayer, monetization, scalability and additional areas that properly portray the scope, theme, feel and style.
To successfully reach Tier 3, developers must provide a playable demo along with a full Game Design Document covering all the areas described in Tier 1.
To successfully reach Tier 4, developers must provide a highly polished, playable, relatively stable “vertical slice” showcasing the finished product in a small contained demo.
To successfully reach Tier 5, developers must meet our standards for success in conversion, completion, ARPPU, DARPU and customer retention.
Mike is an entrepreneur and executive with experience in mobile, gaming, monetization, and advertising. Mike is currently responsible for leading distribution, business intelligence, and monetization at Funplus a leading mobile-social game developer. Previously, Mike was cofounder and CEO of mobile gaming startup Red Robot Labs. Red Robot Labs is a location-based gaming studio, publisher, and platform backed by Benchmark Capital, Rick Thompson (Signia Ventures), Social+Capital, and Shasta Ventures. Prior to Red Robot Labs, Mike ran monetization for social gaming startup’s Playdom and Crowdstar. Before entering into the gaming space, he ran monetization at performance-based ad network Adteractive.
Yitao Guan, Founder and CTO of FunPlus, is a technology enthusiast passionate about social, mobile, cloud and data. Prior to founding FunPlus, he worked as a software architect for more than 15 years with leading technology companies, including IBM and Ask.com, where he was responsible for building worldclass infrastructure accessible from anywhere with the capacity to process hundreds of millions requests every day. Yitao received both a Bachelor and Master of Science degree from Shanghai Jiao Tong University.
Andy Zhong is cofounder and CEO of FunPlus. Prior to founding FunPlus in 2010, he was VP of Engineering and Product at TheGameNet.com and, before that, served as engineering director and product management lead at RockYou. This was preceded by engineering positions at Ask.com and Oracle. Andy began his career as a research engineer at Bell Laboratories. He holds a Master’s degree in Computer Science from Maharishi University of Management and a Bachelor of Science degree in Computer Science from Dalian University of Technology.
Dan Fiden is Chief Strategy Officer (CSO) of Funplus. Dan first met the cofounders of FunPlus as partner with Signia Venture Partners, an early stage venture fund that is an investor in the company. Dan has held multiple interim CEO roles – of Wild Needle (sold to Zynga) and Playchemy (sold to Iddiction), was General Manager of Playfish San Francisco, and was director of game development at EA’s Pogo. He began his career in games as Creative Director at Jellyvision on the “You Don’t Know Jack” series. Dan serves on the board of the San Francisco Game Developers Conference. He received a Bachelor of Arts in Cinema and English from Denison University.
Chen is currently the Chief Operating Officer (COO) at FunPlus. He most recently served as COO, then CEO, of Spil Games Asia. Chen was also a Founder and General Manager for 360Quan and the Communication Director for Conservation International in China. He began his career as a journalist with China Central Television and editor for CCTV.com. Chen received a Bachelor of Arts degree in Economics from Beijing Normal University.